EAST AUSTIN SUCCULENTS
For this class assignment, I focused on redesigning a logo, aiming to enhance its visual identity, clarity, and impact. The process involved researching the brand’s core values and audience, exploring different typography, color schemes, and iconography, and refining the design for modern appeal and versatility across various applications.
Original Logo
Sketches and Drafts
These sketches and drafts explore ways to elevate the brand while preserving its rustic charm.
Sketches
Drafts
Final Logo Design and Mockups
